Monday, 6 August 2012

Disney Channels ban unhealthy food ads !

Remember the Saturday morning sitting in pyjamas on a day off from school watching Disney channel. Everyone around the world will relate to the famous Disney characters like Tom and Jerry, Popeye, Donald Duck, Flintstones and the list goes on. There are a few of my favourites that I continue to catch glimpses of even now.


Disney characters and stories always leave an impression on young minds. The commercial ads that feature on this TV station  have always created a buzz and demand among children.

So an initiative worth a huge applaud comes from Disney banning ads of unhealthy foods.

Disney's new guidelines include these maximum allowable limits for foods per serving:


  • Breakfast cereal (1 ounce by weight): 130 calories, 10 grams of sugar, 200 milligrams of sodium.

  • Snacks (1 ounce or 30 grams): 150 calories, 6.25 grams of sugar per 100 calories, 220 milligrams of sodium.

  • Juice (8 ounces): 140 calories, no added sugar, no added sodium.

  • Yogurt (4 ounces): 120 calories, 15 grams of sugar.

  • Complete meal: 600 calories, 2.5 grams of sugar per 100 calories, 740 milligrams of sodium.

So there won't be any more candy, sugary cereal or fast food on TV with the morning cartoons.

This initiative is in lines with Michelle Obama's 'Let's Move' campaign which aims at raising awareness on childhood obesity. She will also star in Disney's Healthy Living ad campaign along with Disney stars to spread the message that eating well and exercises can be fun!




I think this will very clearly send the message to kids that nutritious foods can be fun and tasty.


Walt Disney has also introduced a symbol called Mickey Check.This symbol will appear on healthy licenced food which will catch the attention of children, encouraging them to eat right and have fun too.

So popeye was right all along ....encoraging many kids to eat spinach!











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